Velvet Tea, based in the village of Gezruli near Chiatura in Georgia’s Imereti region, is an organic tea cooperative founded...
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The term "European Cultural Route" refers to a road that crosses one or more countries or regions organized around a community whose historical, artistic or social interests are clearly European.
Our cultural tea route "Georgia painted with Tea" covers Guria, Samegrelo, Imereti regions, the Autonomous Republic of Adjara and Tbilisi. The route tells the history of the development of tea culture in Georgia and its importance in both local and international markets.
The participants of the route are: Georgian bio tea companies, associations, tea houses and museums, which will tell their stories and offer a variety of services to the visitors: tasting of several types of tea, historical excursion, getting acquainted with the picking and processing process
Requirements for beneficiaries: First of all, they must have a story that sets them apart from others (Make your story, sell your story), "Farm to table" concept, interested persons will be able to visit tea companies and taste on the spot, with the help of various applications and sites (Cultural routes, Biliki, etc.). They also need to introduce international production standards, take on social responsibility, have a bio-certificate and adequate infrastructure for visitors.
Velvet Tea (also known as Velveti or Teamo) is an organic tea initiative based in Gezruli, Chiatura, in Georgia’s Imereti highlands. Founded in 2016 by Koba Shekiladze and a small team, the cooperative revived old tea plantations and now grows, processes, and packages tea at about 650-690 meters above sea level.
They produce several varieties: black tea, green tea, blueberry leaf tea, a small quantity of wild white tea, and herbal tisanes from foraged plants like oregano. Their teas are hand-picked and processed to European organic certification standards. Modern equipment for drying, rolling, sorting etc., was acquired with support from the GRETA project (a EU-funded program involving Austria and Sweden) to improve quality without compromising organic, artisanal methods.
The flavor profile tends to be mild and sweet; the black teas are low in harsh tannins, with notes reminiscent of peach, while the green teas are soft and delicate. Beyond production, Koba envisions Velvet Tea also as a destination for agrotourism: tastings, a tea pavilion, maybe lodging overlooking the plantation.
Address of Velvet tea (Teamo) - Village Gezruli, Chiatura Municipality, Imereti, Georgia
Location link on Google map - https://maps.app.goo.gl/YpA6Ayxcz94hTcnn8
Mobile phone +995 577 95 48 75
Facebook page - https://www.facebook.com/p/Teamo-100086261562531/
Email - velvettea2016@gmail.com ; kobashekiladze1963@gmail.com ; nukrishekiladze@gmail.com
Whats app number +995 599 04 44 14
We invite you to visit Velvet Tea (Teamo) in the beautiful highlands of Chiatura, where centuries-old tea traditions are being revived with passion and care. At our estate in Gezruli village, you can walk among the tea bushes, see how tender leaves are hand-picked and crafted into delicate black, green, white, and herbal teas, and experience the natural beauty that makes this region so special. After the tour, we welcome you to taste our teas and take home your favorites, so you can enjoy the smooth and gentle flavors of Velvet Tea long after your visit.
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