The term "European Cultural Route" refers to a road that crosses one or more countries or regions organized around a community whose historical, artistic or social interests are clearly European.

Our cultural tea route "Georgia painted with Tea" covers Guria, Samegrelo, Imereti regions, the Autonomous Republic of Adjara and Tbilisi. The route tells the history of the development of tea culture in Georgia and its importance in both local and international markets.

The participants of the route are: Georgian bio tea companies, associations, tea houses and museums, which will tell their stories and offer a variety of services to the visitors: tasting of several types of tea, historical excursion, getting acquainted with the picking and processing process

Requirements for beneficiaries: First of all, they must have a story that sets them apart from others (Make your story, sell your story), "Farm to table" concept, interested persons will be able to visit tea companies and taste on the spot, with the help of various applications and sites (Cultural routes, Biliki, etc.). They also need to introduce international production standards, take on social responsibility, have a bio-certificate and adequate infrastructure for visitors.