The term "European Cultural Route" refers to a road that crosses one or more countries or regions organized around a community whose historical, artistic or social interests are clearly European.
Our cultural tea route "Georgia painted with Tea" covers Guria, Samegrelo, Imereti regions, the Autonomous Republic of Adjara and Tbilisi. The route tells the history of the development of tea culture in Georgia and its importance in both local and international markets.
The participants of the route are: Georgian bio tea companies, associations, tea houses and museums, which will tell their stories and offer a variety of services to the visitors: tasting of several types of tea, historical excursion, getting acquainted with the picking and processing process, etc.
Requirements for beneficiaries: First of all, they must have a story that sets them apart from others (Make your story, sell your story), "Farm to table" concept, interested persons will be able to visit tea companies and taste on the spot, with the help of various applications and sites (Cultural routes, Biliki, etc.). They also need to introduce international production standards, take on social responsibility, have a bio-certificate and adequate infrastructure for visitors.
The Terjola Tea Company is based in the Imereti region of Georgia, specifically in the town of Terjola, a location renowned for its lush landscapes and a long-standing tradition of tea cultivation. This region is part of Georgia's rich history of tea production, which began in the late 19th century and has recently experienced a revival through sustainable and organic practices. Terjola's tea industry is deeply connected to its natural environment, with tea bushes often growing amidst forests of acacia and hawthorn trees. These surroundings not only enhance the tea's flavor but also reflect the region's commitment to preserving traditional farming methods.
One of the prominent tea producers in Terjola is the Anditri Tea Estate, managed by Grigoli and Elguja Bitsadze. Located at an elevation of 170 meters, this estate exemplifies the region's dedication to organic farming, holding certification from the Georgian Organic Tea Producers Association (GOPTA). The estate is known for creating premium teas like the Georgian Forest Black, which is part of their Wild Harvest Collection. The region's tea-making traditions emphasize natural cultivation methods, blending the delicate flavors of the tea leaves with the aromatic influences of the surrounding forest.
Terjola tea is celebrated for its quality, health benefits, and unique flavor profile, which captures the essence of the Imereti region's biodiversity. The tea is typically shade-grown and sun-dried, reflecting the area's dedication to sustainable farming and traditional craftsmanship. These qualities make Terjola Tea a cherished product for tea enthusiasts seeking a connection to Georgian culture and the natural world.
Services typically offered in a 1.5-hour Tea Cultural Tour:
· Welcome and Introduction
o Warm greeting by host or guide
o Brief overview of tea culture and tour agenda
· Tea Garden Walkthrough (if applicable)
o Short guided walk through tea plants or garden area
o Introduction to different types of tea plants
o Explanation of cultivation and harvesting methods
· Traditional Tea Ceremony Demonstration
o Presentation of local or traditional tea brewing techniques
o Cultural significance of the ceremony
o Participation opportunity for guests
· Tea Tasting Session
o Sampling of various types of teas (e.g., green, black, oolong, herbal)
o Guidance on tasting notes and differences
o Discussion on health benefits and preparation tips
· Cultural Storytelling
o Narratives on the history of tea in the region
o Folklore, rituals, and customs related to tea
· Hands-On Activity (Optional)
o Guests try brewing or serving tea themselves
o Creating their own tea blend (if offered)
· Q&A with Tea Expert
o Interactive session with a tea master or guide
· Souvenir or Gift Option
o Small pack of local tea or cultural token
o Photo opportunity in traditional attire (if provided)
Around Anaseuli Tea Company in Guria, you’ll find a landscape that perfectly blends nature and history. Nearby lies Ozurgeti, the region’s capital, where you can explore its charming center, bustling market, and the elegant Guria Drama Theatre. Not far off is the Shemokmedi Monastery, a historic 16th‑century complex perched on a hill, offering serene views and old frescoes. If you appreciate scenic drives, the winding road up to Gomi Mountain will take you to pastures above the clouds, dotted with wooden cabins and panoramic vistas all the way to the Black Sea.
The coastal towns of Ureki and Shekvetili lie a short trip west, where you can sink your feet into the famous magnetic sands, visit Tsitsinatela amusement park, or wander among the eucalyptus groves at Shekvetili Dendrological Park. Heading eastwards into the hills, you may also come across lovely spots like Chokhatauri and Bakhmaro with their lush forests, clean streams, and hiking trails that reveal Guria’s rustic beauty. Together, these sights make the area around Komli Tea a rich destination of history, nature, and authentic Gurian culture. Let me know if you’d also like me to plan a short trip itinerary with timings and travel tips!
As a tourist visiting the Terjola Tea Company in the Imereti region of Georgia, you'll find yourself in the heart of a beautiful and culturally rich area that offers a mix of natural wonders, historic landmarks, and authentic local experiences.
Just a short drive from Terjola, you can explore Kutaisi, one of the oldest cities in Europe and the former capital of ancient Colchis. In Kutaisi, the stunning Bagrati Cathedral and the UNESCO-listed Gelati Monastery showcase the spiritual and architectural heritage of Georgia. Both sites offer panoramic views and a serene atmosphere that reflect centuries of Georgian history.
Nature lovers can visit the nearby Prometheus Cave, a vast and awe-inspiring underground world filled with stalactites, stalagmites, and even an underground river where boat rides are available. Not far from there, the Sataplia Nature Reserve is home to fossilized dinosaur footprints, a fascinating cave system, and a glass platform offering views over the forested hills of Imereti.
If you're up for a scenic adventure, head toward the Okatse Canyon and Kinchkha Waterfall, about an hour away. The canyon features suspended walkways along dramatic cliffs, while the waterfall offers a refreshing break amidst lush greenery.
Closer to Terjola, you can enjoy peaceful walks through acacia and hawthorn forests—the very environment where the wild tea is grown. The surrounding villages offer an intimate look at Georgian rural life, where locals may invite you in for homemade wine, traditional Imeretian dishes, or a friendly chat over a cup of freshly brewed white tea.
A visit to the Terjola Tea Company itself is an experience. You can walk through the wild tea plantations, learn about traditional sun-drying techniques, taste the unique floral notes of their original blend, and meet the passionate people behind the craft. Combined with the area's hospitality and scenic beauty, a trip to Terjola offers more than just tea—it's a deep dive into the cultural and natural soul of Imereti.
