{"product_id":"european-tea-culture-institute","title":"European Tea Culture Institute","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:8b6e2576-94c7-4928-9a83-4c15d02b283f-11\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:8b6e2576-94c7-4928-9a83-4c15d02b283f-11\" data-turn-id-container=\"request-WEB:8b6e2576-94c7-4928-9a83-4c15d02b283f-11\" data-testid=\"conversation-turn-24\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-15 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7bd4e9f8-da90-49b6-bc59-84607a57086f\" data-turn-start-message=\"true\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"489\" class=\"PDq2pG_selectionAnchorContainer\"\u003e🍃 \u003cstrong data-start=\"3\" data-end=\"48\"\u003eThe European Tea Culture Institute (ETCI)\u003c\/strong\u003e is an independent, non-profit scientific institute dedicated to researching, preserving, and promoting the diverse tea cultures of Europe. Founded in 2024 on the basis of the European Tea Culture Research Circle, the Institute brings together researchers, universities, tea professionals, and industry experts to explore the historical, cultural, economic, and social significance of tea across Europe. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"491\" data-end=\"940\"\u003e🌍 \u003cstrong\u003eETCI \u003c\/strong\u003epromotes European tea heritage through interdisciplinary research, education, publications, conferences, training programs, and international cooperation. Its work covers traditional tea cultures, European tea plantations, tea tourism, tea entrepreneurship, tea ceremonies, teaware, and sustainable development, helping to strengthen Europe's identity as an important region in the global tea community. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1378\"\u003e🌿 The Institute collaborates with universities, cultural organizations, tea producers, tourism stakeholders, and heritage experts from across Europe to develop innovative projects and educational initiatives. It also supports the creation and development of the \u003cstrong data-start=\"1205\" data-end=\"1236\"\u003eEuropean Tea Cultural Route\u003c\/strong\u003e, connecting tea-related destinations, plantations, museums, and cultural attractions throughout Europe. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1380\" data-end=\"1724\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e🏛️ Through its annual conferences, symposiums, research projects, and professional network, the European Tea Culture Institute serves as a leading center for knowledge, innovation, and collaboration, celebrating tea as an essential part of Europe's cultural heritage, hospitality, and sustainable tourism. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"European Tea Culture Institute","offers":[{"title":"Default Title","offer_id":57883533410635,"sku":null,"price":0.0,"currency_code":"GEL","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/6408\/4299\/files\/tea-conf-final-pics-81-scaled.jpg?v=1784228960","url":"https:\/\/tea-country.com\/products\/european-tea-culture-institute","provider":"Tea Country","version":"1.0","type":"link"}